Problem
Myer needed to launch a card linking capability for its loyalty transformation, enabling customers to earn points across partner retailers. The work was tied to a fixed commercial deadline, with financial and reputational risk if delayed, while internal teams were already at capacity.
Solution
Our team designed and delivered the Card Linking Service, building new micro-services and secure integrations between Myer Online and multiple third-party platforms to support seamless card linking and offer management.
“Their expertise allowed us to navigate complex challenges seamlessly, ensuring an efficient and effective implementation.”
Olivia Jones, Program Manager, Myer
Outcomes
Launched on time ahead of peak trade, enabling Myer to meet commitments without disrupting other programs. Post launch research showed 93.7% of aware customers were likely to link a card, rising to 91% among under 45s, with key tasks rated 6.42/7.
Key insights
Willingness to adopt was high from customers who were aware of the Offer with their metallic tiers.
94%
are likely to link a card
91%
of < 45yos also likely to adopt