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From SEO to GEO: Rethinking how content is found
From SEO to GEO: Rethinking how content is found

For years, content strategy has been shaped by SEO. Keywords, rankings, backlinks and technical optimisation have defined how content gets discovered.

5 mins
Why WebP should be your default image format
Why WebP should be your default image format

If your website feels slow, your images are potentially a major reason. Today, there is a better default. WebP.

4 mins
Featured image unset
The economy demands productivity, not efficiency

(also, we overdelivered by 67% on the same budget & timeline) First off, let’s be clear. Efficiency is about using less inputs to gain the same amount of outputs. Productivity is about achieving more outputs with the same input. If you look at it with that understanding, you’ll immediately see why chasing efficiency is…. well, […]

4 mins
One Request, Full Server Access: Inside the React2Shell Vulnerability
One request, full server access: Inside the React2Shell vulnerability

The recently disclosed React2Shell (CVE-2025-55182) vulnerability represents a critical security flaw affecting certain React-based applications that improperly handle user-controlled input in server-side execution contexts. This vulnerability can allow attackers to escalate from client-side manipulation to remote command execution (RCE) on backend systems. In this post, we’ll break down: What is React2Shell? The React2Shell vulnerability is […]

9 mins
Touch interface hero
Why Boomers struggle with touch interfaces and why it is our fault

Building age-inclusive digital experiences Challenging the myth of the “technically inept Boomer” Many of us have seen an older person struggle with a smartphone, often followed by the assumption that Boomers “just don’t get technology.” It’s an easy stereotype, but it misses an important truth. Boomers adapted to decades of technological change, from complex machinery […]

11 mins
The universal language of tech: Finding connection through code
The universal language of tech: Finding connection through code

When I first arrived in Melbourne from Indonesia to begin my studies at Monash University studying Bachelor of Computer Science in Data Science, I expected language and culture to be the hardest parts of starting over, especially being so far from my family. Everything felt unfamiliar, and even simple conversations carried a sense of uncertainty […]

3 mins
Mast async React tests
Master async React tests

Modern React apps lean heavily on local state and async side effects (fetching data, debounced handlers, timers, transitions). If your tests don’t model those behaviours accurately, you’ll ship brittle UI and flaky tests. This post tackles three common pain points and shows reliable test patterns with React Testing Library (RTL) + Jest/Vitest. Common issues developers […]

7 mins
Level up your React apps: TypeScript tricks for accessibility
Level up your React apps: TypeScript tricks for accessibility

Accessibility means building websites that everyone can use, including people who rely on screen readers, keyboard navigation, or other assistive technology. In React, it’s easy to accidentally ship inaccessible code without realising it. This is where TypeScript helps. Beyond preventing runtime bugs, TypeScript can also catch accessibility mistakes at compile time: wrong ARIA attributes, mis-typed […]

12 mins
A normalisation on AI initiatives
A normalisation on AI initiatives

By now, a lot of people would have heard how an MIT report says that 95% of AI initiatives have failed. Looking purely at that headline, it looks like AI is a bad ROI, and people should stop trying to get it going in their organisations. This is the furthest thing from the truth: Now […]

5 mins
A tale of GKE, GCP, and product catalogue search
A tale of GKE, GCP, and product catalogue search

SRC Innovations has successfully run a Product Catalogue Search Engine as a SaaS solution for a number of years now. It serves a range of Australian clients, serving search traffic using a mix of modern ML as well as classical AI methods. I’d attribute part of our success to our use of the Google Cloud […]

8 mins