Insights – SRC Innovations

Artificial Intelligence

The economy demands productivity, not efficiency

18 March 2026

(also, we overdelivered by 67% on the same budget & timeline) First off, let’s be clear. Efficiency is about using less inputs to gain the same amount of outputs. Productivity is about achieving more outputs with the same input. If you look at it with that understanding, you’ll immediately see why chasing efficiency is…. well, […]

A normalisation on AI initiatives

11 September 2025

By now, a lot of people would have heard how an MIT report says that 95% of AI initiatives have failed. Looking purely at that headline, it looks like AI is a bad ROI, and people should stop trying to get it going in their organisations. This is the furthest thing from the truth: Now […]

A tale of GKE, GCP, and product catalogue search

26 August 2025

SRC Innovations has successfully run a Product Catalogue Search Engine as a SaaS solution for a number of years now. It serves a range of Australian clients, serving search traffic using a mix of modern ML as well as classical AI methods. I’d attribute part of our success to our use of the Google Cloud […]

Staying mindful: ethical guardrails for the AI revolution

23 July 2024

Explore the ethical considerations in the AI revolution. Learn about data privacy, algorithmic bias, transparency, and human oversight in AI development. Discover strategies to navigate these challenges responsibly.

Entering 2024 with thoughts regarding Large Language Models & their limitations

15 January 2024

LLMs are the

Fair use – A new beginning

4 August 2023

We stand at the threshold of a new era - a world powered by AI systems. It's a world that promises increased productivity, efficiency, safety, transformation, and personalisation. We've all experienced the remarkable capabilities of technologies like ChatGPT and Mid-Journey, but amidst the excitement lies a darker side that may be as detrimental as it is beneficial.

AI developer tools 2023

17 July 2023

The world of technology is in a perpetual state of evolution, and its progress is often shaped by the voices and choices of developers worldwide. Each year, the Stack Overflow Developer Survey serves as a compass, illuminating the latest trends, preferences, and aspirations of this community. In its 2023 edition, the survey took an in-depth […]

Revolutionising customer experiences: The power of AI-Driven chatbots in eCommerce

11 July 2023

In the dynamic world of eCommerce, staying ahead of the curve is crucial for businesses aiming to provide exceptional customer experiences. One innovative tool that has transformed the landscape of online interactions is artificial intelligence (AI). AI-driven chatbots and other AI-powered solutions will completely transform how businesses interact with their customers, providing customised and smart engagements that lead to success in the digital realm.