Problem
Cole’s website was outdated, difficult to navigate, and not fully accessible. The platform limited customer experience improvements and made it difficult for the business to innovate and scale its digital presence.
Solution
SRC partnered with Coles to redesign and rebuild the website through an agile, collaborative approach, delivering a modern, accessible platform that transformed the digital experience.
“They were already trusted, but SRC’s collaborative approach and commitment to making things work immensely better set them apart.”
Mike Efron, Head of Customer Experience, Coles Online
Outcomes
The new platform transformed the digital experience, earning an industry award for usability and establishing Coles as a market leader in accessible online retail.
120%
revenue increase
30%
cost reduction
40%
faster page loads
And…
- WCAG 2.1 AA accessibility compliance
- Industry award for website usability